CLARITY CONNECT DELIVERS SKYPE CALLS SEAMLESSLY TO THE CONTACT CENTER WITH THE ARRIVAL OF SKYPE CONNECTIVITY IN JUNE 2013

CHICAGO – Clarity Consulting, Inc. today announced it has certified integration between its native Lync contact center product, Clarity Connect, and Skype Connectivity. The connectivity is enabled without any additional hardware or software by leveraging the integration that Microsoft Corporation has enabled between the Skype and Lync products. Clarity was the first to demonstrate Skype interoperability with a contact center product earlier this year at the Lync Conference in San Diego, California. Microsoft recently announced that Skype Connectivity for presence, IM, and voice will be available to all Skype users by June 2013.

Organizations that leverage Clarity Connect as their contact center solution will now be able to offer a click-to-call option to their customers using Skype. Skype calls will connect to Clarity Connect over the internet without traversing the public telephone network. Providing customers with the option to use Skype not only reduces costs by avoiding telephony charges, it also provides customers with the option to use the same communication tools they are increasingly using to talk with friends or family to communicate with customer care organizations.

“Consumers are increasingly moving away from the PSTN network as their primary means of voice communications. For many people, calling into support lines is one of the last remaining needs they have for the PSTN network. Microsoft’s support for Skype connectivity has enabled us to deliver a solution that our customers can leverage to remove that barrier and allow consumers to reach their customer support experts with whatever communication means they prefer,” said Jon Rauschenberger, Chief Technology Officer at Clarity Consulting.

Because of the unique way in which Clarity Connect is architected and because the product is truly native to Lync, Clarity Connect is able to seamlessly deliver Skype calls directly to the Lync client. All Clarity Connect users will automatically receive Skype integration when rolled out to the Skype users across the world over the coming months.

“We find that organizations that use a contact center solution based on the native Lync APIs like Clarity Connect can take advantage of the amazing possibilities Microsoft has enabled through our Skype and Lync products. The recent Skype Connectivity is a perfect example – no additional hardware or transcoding is required for Clarity Connect users in the contact center using Lync to gain access to the added Skype functionality,” said Albert Kooiman, Senior Product Manager for Lync at Microsoft Corporation.

To learn more about Skype integration with your Lync contact center, organizations can request a free demo by visiting http://connect.claritycon.com/.

About Clarity Consulting, Inc.
Clarity’s Unified Communication Practice delivers premier products and solutions that leverage Lync as a communication platform, which allow our clients to significantly reduce costs and complexities within their IT environments. Our premier Lync product, Clarity Connect is a robust contact center solution built exclusively for Microsoft Lync. Native to Lync, the solution seamlessly integrates with the existing Lync infrastructure, adding full functionality with one simple, fixed fee per user. Clarity’s Unified Communications team also works with Lync’s native APIs to bring extended functionality seamlessly to the Lync client, including enhanced conferencing, broadcast messages, persistent chat solutions, and communication-enabled business processes.